Nokia Rewards

Incentives - Rewards Loyalty Program

The Challenge

An International cell phone manufacturer noticed that their Android smartphones were losing sales to smartphones from Apple and other manufacturers. To address this, they decided that they needed to encourage more smartphone app developers to design apps for Android phones.

The Solution

TSC proposed using an online Reward program that would allow the developers to earn points for each Android app designed. TSC designed the site, selected the various incentives and shipped the incentives as they were selected.

The Outcome

Based on the rollout of this program, the company experienced over 25,000 additional hits and gave away over 1,000 prizes.

Related Works

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