Coca-Cola Creations

Fulfillment - Premium Sales Sample Distribution

The Challenge

Multinational beverage client faced challenges when distributing new product samples to targeted influencers.

Some of the specific challenges they faced involved:

• Management of the printing of up-scale presentation carton to display new product
• Properly package new product samples to limit damage
• Distributing sample kit to influencers to coincide with the launch of the new product
• High overhead expenses to handle project in-house

These challenges created frustration based on samples often arrived damaged and too late to be used effectively.

The Outcome

After managing the printing of the presentation cartons, TSC assembled the folded kit inserts, added various stickers and then inserted the two premium cans into the presentation boxes and to finish, inserted each box in its shipping carton. Dispersal of the samples was completed 3-4 days after the receipt of all of the elements and the distribution list.