The Service Center links the power of direct mail with the interactive capabilities of the Internet by using a technique called Personalized Landing Pages (PLP’s).  Combining traditional direct mail with the Internet, PLP’s have been proven to boost direct mail response rates by up to 30%.  More importantly, PLP’s enable you to capture vital demographic data about your prospective customers, including email address and buying interests.

Personalized Landing Pages makes the direct mail experience more personal and relevant for potential buyers, thus motivating them to further action.  The result is improved response rates, increased information about potential buyers including viable email addresses, and the flexibility to adjust “next steps” to fit each responder’s inputs.
 
How PLP’s work:
 
1.  Your prospects receive a direct mail piece that includes an invitation to log onto a personalized URL.
 
2.  Once logged on, respondents must enter their email address to enter the site.
 
3.  Your potential customers are then given an opportunity to learn more about your products and services,  and, to complete a custom survey that includes information helpful to your sales efforts, such as number of automobiles, average household income, birthday, etc.
 
4.  You capture personalized information about each respondent, can track campaign responses online, and quickly respond to each prospective customer.